Eye in the Sky™ is an information management tool developed by Holborn Corporation that provides advanced mapping functions, analytics and catastrophic event simulation capabilities to its clients—insurance risk managers.

In order to develop market awareness for the service once it completed beta testing, we developed a logo, tag line, and launch program, which included an advertising campaign, signage and promotional items. Timed to coincide with a major industry conference, the launch event included demonstrations and press briefings, which resulted in additional visibility in key trade media .