Communications strategy development
  • Competitive research, client and stakeholder perceptual research
  • Value proposition, positioning and key messages
  • Brand concept, naming, logo, identity and tag-line development
    Marketing collateral
  • Website design, content and implementation; print and electronic brochures, mailers and sales materials; press kits; advertisements
    External communications
  • Thought-leadership - leadership visibility, white papers, by-lined articles, newsletters, surveys
  • Public relations – proactive communications planning and execution, news release preparation and distribution, media monitoring, media relationship management, media training, interview strategy and preparation
  • Content strategy – website and social media strategy and policy, content development
    Employee communications
  • Intranet content and support, attitude surveys
  • Diversity communications