AZ-Capital AZ-2 AZ-1

The Ackman-Ziff Real Estate Group has served as a boutique investment bank to the real estate industry since 1926. Realizing that the firm's website was in need of an update, management brought in Level Design Group, a multidisciplinary branding and creative communications firm, to engineer a fresh online image for Ackman-Ziff. At their recommendation, MWC was hired to develop copy that would communicate the firm's track-record and history while demonstrating its position at the vanguard of financial innovation. Our contribution included development of the phrases "Capital, fueled by innovation" and "More than 80 years of what’s next in real estate finance" in support of their tag line "One Firm".